Call Tracking enables you to monitor calls out of your website and understand exactly what advertising activity brought them whether it was from another website, Google or your own paid search effort.
So no longer will you need to figure how your caller has discovered you.
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple stations. Customers with AdWords possess an inborn need to monitor the calls that relate to their keywords, in order to understand which keywords provide call conversions. Call Conversions Without visibility of call conversions, it’s not really possible to figure out if your investment in the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes in, since it allows you to see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, key to the success of any business.